{"id":104728,"date":"2026-08-04T16:13:14","date_gmt":"2026-08-04T16:13:14","guid":{"rendered":"https:\/\/jorgezanoni.com.br\/2019\/?p=104728"},"modified":"2026-08-04T16:13:14","modified_gmt":"2026-08-04T16:13:14","slug":"deepfake-do-bem-existe-mesmo-por-claudival-clemente","status":"publish","type":"post","link":"https:\/\/jorgezanoni.com.br\/2019\/deepfake-do-bem-existe-mesmo-por-claudival-clemente\/","title":{"rendered":"&#8220;DEEPFAKE&#8221; do bem existe mesmo? (Por Claudival Clemente)"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>A INFLU\u00caNCIA DA I.A. NAS ELEI\u00c7\u00d5ES (III)<\/strong><\/p>\n<p style=\"text-align: justify;\">\u200bA exibi\u00e7\u00e3o de um v\u00eddeo gerado por Intelig\u00eancia Artificial na conven\u00e7\u00e3o do PL, projetando a imagem e a voz do ex-presidente Jair Bolsonaro em um tel\u00e3o, acendeu um alerta in\u00e9dito na Justi\u00e7a Eleitoral. Aliados alegaram que n\u00e3o haveria il\u00edcito, pois a pe\u00e7a n\u00e3o continha ataques, mas apenas uma mensagem de apoio. Abre-se, contudo, uma indaga\u00e7\u00e3o crucial: a deepfake s\u00f3 \u00e9 nociva quando destr\u00f3i reputa\u00e7\u00f5es ou tamb\u00e9m quando simula apoios e presen\u00e7as virtuais?<\/p>\n<p style=\"text-align: justify;\">\u200bA resposta jur\u00eddica repousa na Resolu\u00e7\u00e3o n\u00ba 23.755\/2026 do TSE, que veda categoricamente o uso de conte\u00fados sint\u00e9ticos hiper-realistas para simular a fala ou a presen\u00e7a de pessoas reais em situa\u00e7\u00f5es n\u00e3o ocorridas. A norma n\u00e3o condiciona a proibi\u00e7\u00e3o ao teor da mensagem \u2014 se elogiosa ou difamat\u00f3ria \u2014, mas sim ao ato dissimulat\u00f3rio. Permitir a &#8220;deepfake positiva&#8221; cria uma perigosa jurisprud\u00eancia da inten\u00e7\u00e3o, vulnerando a autenticidade da propaganda.<\/p>\n<p style=\"text-align: justify;\">\u200bH\u00e1 um agravante ainda mais sens\u00edvel: o uso do apoio sint\u00e9tico como atalho para burlar decis\u00f5es de inelegibilidade e a proibi\u00e7\u00e3o de manifesta\u00e7\u00f5es pol\u00edticas, inclusive para o pedido antecipado de votos antes do per\u00edodo oficial de propaganda.<\/p>\n<p style=\"text-align: justify;\">\u200bA respeito disso, em rea\u00e7\u00e3o ao debate que viralizou na imprensa, o pr\u00f3prio TSE, em parceria com a Advocacia-Geral da Uni\u00e3o, refor\u00e7ou que a utiliza\u00e7\u00e3o de deepfakes de autoridades est\u00e1 vetada de forma ampla. Quando a tecnologia reconduz ao palanque virtual um l\u00edder impedido pela Justi\u00e7a de praticar atos pol\u00edticos diretos, opera-se um engodo ao eleitorado, criando a ilus\u00e3o de uma atua\u00e7\u00e3o presente que a lei vedou.<\/p>\n<p style=\"text-align: justify;\">\u200bA lisura do pleito n\u00e3o exige apenas o combate \u00e0s ofensas, mas a prote\u00e7\u00e3o da livre forma\u00e7\u00e3o da vontade do cidad\u00e3o. O apoio eleitoral precisa ser aut\u00eantico. Admitir a &#8220;b\u00ean\u00e7\u00e3o digital&#8221; de avatares \u00e9 transformar a propaganda em um teatro de illusions, no qual a vontade real d\u00e1 lugar ao marketing algor\u00edtmico.<\/p>\n<p style=\"text-align: justify;\">Claudival Clemente*<\/p>\n<p style=\"text-align: justify;\">\u200b*JORNALISTA. Bacharel em Direito pela Universidade Estadual do Norte Pioneiro (UENP) e em Administra\u00e7\u00e3o de Empresas pela UNIFIO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A INFLU\u00caNCIA DA I.A. NAS ELEI\u00c7\u00d5ES (III) \u200bA exibi\u00e7\u00e3o de um v\u00eddeo gerado por Intelig\u00eancia Artificial na conven\u00e7\u00e3o do PL, projetando a imagem e a voz do ex-presidente Jair Bolsonaro em um tel\u00e3o, acendeu um alerta in\u00e9dito na Justi\u00e7a Eleitoral. Aliados alegaram que n\u00e3o haveria il\u00edcito, pois a pe\u00e7a n\u00e3o continha ataques, mas apenas uma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-104728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;DEEPFAKE&quot; do bem existe mesmo? 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